How Ray Kroc a 52 year old over the hill milk shake machine salesman built a fast food empire with 1 600 restaurants in 50 states, 5 foreign countries with an anual revenue of in the neiborhood of $700 000 000 Dollars, one word: PERSISTENCE

“Nothing in this world can take the place of good old PERSISTENCE. Talent won´t; nothing is more common than unsuccessful men with talent. Genius won´t; unrecognized geniuses is practically a cliche. Education won´t; the world is full educated fools. PERSISTENCE and determination alone are all powerfull.”